"The results for the Monolake track led me to hypothesize that what Sound Check was actually doing was applying an RMS limit on tracks of around -15 dB (with a /- that I haven’t calculated yet). Anything below that gets turned up and anything above that gets turned down (with the precaution that turning up never results in clipping by going above the 0 dB max). This was confirmed when I normalized one of my test master’s to an RMS of -15 dB. This version of the track, when played in iTunes with Sound Check enabled, played at the same volume as with Sound Check disabled.
Where an object of mastering is to create a version of a song which plays at the optimum level across playback devices, where iTunes is understood as rapidly becoming a primary application for playback, and where Sound Check is often enabled as a preference in iTunes, it stands to reason that those producing masters today should be working to create versions of songs for which Sound Check does not need change the levels. As such, mastering for iTunes can be understood as creating a quality master which has an average RMS of -15 dB."
Op Ed: What Do “Mastered for iTunes” and “Sound Check” Do To Music Listening?